How To Increase Engagement on Your Website Driving More Site Visits, Longer Sessions & Higher Conversion Rates You’ve invested heavily into driving traffic to your B2B website through SEO, paid media, and other marketing efforts. But is your site truly capitalizing on those hard-earned visits? Or are you plagued by low engagement metrics like […]
The Pivotal Role of Your Digital Storefront 7 Must-Have Elements for an Effective Lead & Revenue Generator In today’s digital age, your company’s website is the virtual storefront representing your B2B brand. It’s often the first interaction a potential buyer has with your firm. An outdated, clunky, or incomplete website translates to a poor user […]
Your nonprofit’s website is one of your most powerful tools for spreading awareness of your mission. It can also be one of the main drivers for receiving donations and creating public engagement. The important thing to keep in mind when creating and maintaining your website is to answer two important questions: Why should people want […]
Strategic branding isn’t just for for-profit businesses and companies these days. It’s high time that nonprofit organizations recognize the value that strong branding can provide. Successful branding can turn your audience into lifelong supporters, increase your social impact, and more.
Building a website is a great way to bring exposure to your nonprofit’s cause. However, where do you start? Today, there are dozens of companies that boast easy ‘build-it-yourself’ sites. But are they really? The Epstein Creative Group explores the reality of website building and why sometimes it may be better to hire a professional.
Build Trust and Attract Donors with this Marketing Trick that Works Like Magic
Want to attract attention to your mission, build your advocacy, and increase donors? Tell people a story! Stories establish your brand. They draw people in, lead them to trust, and move them to action. The benefits of a great brand can’t be oversold. Recruit advocates and donors to your mission by harnessing the power of a story well told. Click here for “Five Tips for Telling Great Stories” by Epstein Creative.
In our era of multiple devices, incorporating RESPONSIVE DESIGN is an important aspect of your overall website design to ensure the best visibility regardless of what device your audience views.
We’ve addressed several important design concepts in the series. Now, let’s evaluate website content.
Principle #6 – Ensure Website Links Work A broken or inactive website link is similar to a typographical error. It’s a mistake. One that may cost you a customer. ENSURING WEBSITE LINKS ARE ACTIVE not only saves time and frustration for your user but it also demonstrates that you are a professional who pays attention […]
When you enter someone’s home for the very first time, you get a sense of that individual’s personality by the décor, fragrance(s), sounds or other items that greet you as you arrive.
