After designing a new logo and package for MyselfBelts, we are proud to announce that the Epstein Creative Group is 1 of 350 winners of the American Package Design Awards (from more than 2,000 entries). Check us out — The link is now live online. We are so proud of our wonderful and talented team and the great job […]
It’s no secret that our society is filled with lots of non-profits dedicated to making the world we live in a better place. Unfortunately, not all of them are legit, forcing potential donors to really think twice before they donate. At the end of the day, it all comes down to trust. In this article, we explain how you can easily gain the trust of your donors with these eight simple tips.
Strategic branding isn’t just for for-profit businesses and companies these days. It’s high time that non-profit organizations recognize the value that strong branding can provide. Successful branding can turn your audience into lifelong supporters, increase your social impact, and more.
Annual reports can no longer just be tedious text. People like pictures. Use infographics to engage, inform and inspire. ‘Show not tell’ your impact. Bring your data to life and revolutionize your reporting.
Building a website is a great way to bring exposure to your nonprofit’s cause. However, where do you start? Today, there are dozens of companies that boast easy ‘build-it-yourself’ sites. But are they really? The Epstein Creative Group explores the reality of website building and why sometimes it may be better to hire a professional.
While social media can be fun and addictive—it can also be stressful and overwhelming. This is especially true for small non-profits on a tight budget and limited time. But don’t fret! There are several things you can do to take your social media campaigns to the next level. Epstein Creative shows you how.
A new type of giving is sweeping the nation and gaining popularity among donors—especially with Millennials. What it is and why non-profits need to care.
Marketing is the backbone of every successful company. Without it, many organizations, companies, non-profits would not stay in business for very long. While many people understand the significance of marketing in the real world and how crucial it is to longevity, some struggle with creating campaigns that yield positive results.
You know you need volunteers for your nonprofit organization. You know the quality of your volunteers makes a difference. You want enthusiastic, reliable volunteers to make it possible for your organization to succeed in its mission. But how do you find and keep them? With persistence and creativity.
Dedicated volunteers make it possible for non-profits to achieve their missions. Strong branding and solid marketing strategy will help you attract, recruit, and retain those quality volunteers. Want to learn more?
Branding vs. Marketing, two terms that are often interchanged or misused so first, let’s get branding and marketing straight. And yes, nonprofits should be doing both! In a nutshell, marketing unearths and activates your audience. Branding is designed to educate or create certain emotions. It attracts loyal supporters, donors and advocates to your cause. […]