One thing stands between you and grant funding: the best grant application. In order to successfully beat the competition, you need to present the most compelling case. This isn’t easy; many individuals or organizations compete for a limited amount of funding. How will you stand out? How will you increase your odds? A solid grant […]
Change is inevitable when a founder steps aside, resigns, or passes away. The future of the organization now lies in the hands of its current members, and some pretty big decisions must be made. Do they continue on the same path as their former leader? Do they go in a completely different direction? No matter […]
If your nonprofit has yet to take full advantage of email marketing to spread the news about your organization’s accomplishments, mission, upcoming events, and more—you’re getting left behind the eight ball. Consider this. According to Radicati’s 2018 Email Statistics report, email will be used by over 3 billion people by 2022. That’s almost half of […]
An audience persona is a very critical marketing tool that can help you zero in on your target audience. If done well, it can help you’re nonprofit generate more significant interest in your cause, attract more supporters as well as donors and help you make decisions for your organization that extend well beyond marketing.
A marketing toolkit was an essential piece of the marketing and communications plan for the Youth Reach MD campaign to help homeless youth in MD. It provided turnkey messaging and graphics that turned volunteers into marketers. If you have an upcoming marketing campaign that would benefit from a marketing toolkit, contact us today.
Smartphones are dramatically changing how we function as a society. From communicating with one another to paying bills to getting the latest news — the mobile web is dominating our lives like never before. For those working in the nonprofit sector, it’s almost impacting the very way people give, too. No longer is it enough […]
Virtual reality (VR) technology has been around in the mainstream for about four years. Still, it has been within the past year that the use of the technology has multiplied exponentially. For those who may be unfamiliar with virtual reality, in basic terms, it is a computer-generated simulation of a 360-degree environment. A user can […]
Saying “thank you” is more than just good manners. Showing your gratitude can open the door to more relationships and opportunities, according to a 2014 study published in Emotion. If you’re a nonprofit, you can never have enough of that! When expressing thanks is done right, recognition can even encourage future gifts and continued involvement, whether through […]
Guest Blogger: David Langiulli from Fundraising Leadership In his 2002 business classic, The Five Dysfunctions of a Team, Patrick Lencioni describes “Avoidance of Accountability” as one of the core behaviors that teams exhibit when they are dysfunctional. In Pat’s words: “In the context of teamwork…it refers specifically to the [un]willingness of team members to call their peers […]
Break the Gala Mold It’s the time of year when nonprofits get down to business with planning their upcoming fundraising galas and events. With it comes expectations of donning cocktail attire, sitting down to a plated three-course dinner, and listening to sponsor speeches that ask attendees to reach into their pockets to support a cause. […]
